Sejong University Classes Spring 2017
Prof. David A. Mason
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Meetings, Conventions and Exhibitions
(MICE) Management
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Global Meetings and Exhibitions
(The Wiley Event Management Series)
Carol Krugman CMP CMM; Rudy R. Wright CMP
Published by Wiley, USA, 2006
ASIN: B00DS90AQO
Table of Contents
- Fundamentals of Meetings, Conventions and Exhibitions
- Deciding Factors
- Destination Assessment
- Organizing and Hosting International Events
- Managing Currency and Finances
- Program Planning and Development
- Cultural Considerations
- Marketing the Event
- International Contracts and Legalities
- Implementing the Meeting Plan
- Global Exhibitions
- On-Site Operations
- Preparing for Travel Abroad
- Safety and Security
- Event Technology
HOMEWORK ASSIGNMENT #1
and MAKE-UP ASSIGNMENT to do instead of coming to class on May 23rd:
1. Imagine that you are working for a big corporation that is going to hold a global convention
of its managers from 35 countries -- and you are assigned to recommend a top city.
2. Choose one city from the Top-100 cities on the "Worldwide ranking: number of meetings
per city" list on the "ICCA Statistics Report 2016 -- NOT a city in your own nation (because,
too easy!)
3. Research all-about your chosen city's convention-holding and relevant tourism-related
offerings. Consider all aspects that would influence your boss's choice, including facilities,
national or city services, offices/staff to assist, political and economic factors and future
changes, tourism opportunities. Follow the criteria based on Chapter 2!
4. Write a 2-page memo to your Boss, summarizing Why (or why-not?) you recommend that
your company hold its big convention in that city. Chart/graph is okay if needed, but no
photos! 2 pages paper stapled together, your name & number at top, NO plastic folder/cover
and NO title-page. back-to-back on one piece of paper is okay. Single-spaced, regular margins
and 12-point font! Do NOT just copy from an internet page!
5. Give this to Prof. Mason in class on Wednesday May 9th.
6. Mason will judge you on English accuracy and vocabulary, original self-writing skills,
professionalism and content quality; and how well you follow all the above directions.
Global Meetings and Exhibitions Textbook Chapter 3
Global Meetings and Exhibitions Textbook Chapter 4
Global Meetings and Exhibitions Textbook Chapter 6
Global Meetings and Exhibitions Textbook Chapter 7
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Schedule:
Final Exam on Monday June 18th
covers all since previous exam:
Seoul MICE services Webzine site (what do they offer?),
the most interesting point of our COEX Visit?,
and Textbook Chapters 3, 4, 6 & 7
No meeting on June 20
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HOMEWORK ASSIGNMENT #2
and MAKE-UP ASSIGNMENT to do instead of coming to
class on May 23rd:
1. Imagine that you are working for a big corporation that is
going to hold a global convention of its managers from 35
countries -- and you are assigned to Plan a big Meeting
(type of your choice) in your recommend city.
2. After further research, prepare a 3-page summary
"Meeting Profile-&-Prospectus" for your event, using the
directions and criteria in Chapter 2. Include selection of
a PCO and/or DMC who will assist you, and a destination
venue, according to Chapter 3.
4. Chart/graph is okay if needed, but no photos! 3 pages
paper stapled together, your name & number at top, NO
plastic folder/cover and NO title-page. Single-spaced,
regular margins and 12-point font! Do NOT just copy from
an internet page! use footnotes as appropriate.
5. Give this to Prof. Mason in class on Monday May 28th.
6. Mason will judge you on English accuracy and vocabulary,
original self-writing skills, professionalism and content quality;
and how well you follow the Textbook and the above directions.